Victoriaville is a town in south-central Quebec, Canada, on the Nicolet River. Victoriaville is the seat of Arthabaska Regional County Municipality and a part of the Centre-du-Québec (Bois-Francs) region. It is formed by the 1993 merger of Arthabaska, Saint-Victoire-d'Arthabaska and Victoriaville, the name of the last being used for the merged town.