New Bedford (Massachusett: Accushnet) is a city in Bristol County, Massachusetts, United States. It is located on the Acushnet River in what is known as the South Coast region. Up through the 17th century, the area was the territory of the Wampanoag Native American people. English colonists bought the land on which New Bedford would later be built from the Wampanoag in 1652, and the original colonial settlement that would later become the city was founded by English Quakers in the late 17th century. The town of New Bedford itself was officially incorporated in 1787.