Spalding /ˈspɒldɪŋ / is a market town with a population of 28,722 at the 2011 census, on the River Welland in the South Holland district of Lincolnshire, England. Little London is a hamlet directly south of Spalding on the B1172, whilst Pinchbeck, a village to the north, is part of the built-up area. The town was well known for the annual Spalding Flower Parade, held from 1959 to 2013. The parade celebrated the region's vast tulip production and the cultural links between the Fens and the landscape and people of South Holland. At one time, it attracted crowds of more than 100,000. Since 2002 the town has held an annual Pumpkin Festival in October.