Alba (Arba; Latin: Alba Pompeia) is a town and comune of Piedmont, Italy, in the Province of Cuneo. It is one of the main cities in the UNESCO World Heritage Site of Vineyard Landscape of Piedmont: Langhe-Roero and Monferrato. The town is famous for its white truffle and wine production. The confectionery group Ferrero is based there. The city joined the UNESCO Creative Cities Network in October 2017.