West Bridgford is a town and the administrative centre of the Borough of Rushcliffe, part of the city of Nottingham, in the county of Nottinghamshire, England. It lies immediately south of Nottingham city centre, east of Wilford, north of Ruddington and west of Radcliffe-on-Trent. It is southwest of Colwick and southeast of Beeston which are on the opposite bank of the River Trent. The town is part of the Nottingham Urban Area and had a population of 36,487 in a 2021-census.