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About Al-`Ula

Al-'Ula (Arabic: ٱلْعُلَا transliterated as ) is an ancient Arabic oasis city located in Medina Province, Saudi Arabia. (The form AlUla is the proposed (trademarked) communication style by the Royal Commission for AlUla (RCU) as a tool in their tourism development strategy.) Situated in the Hejaz, a region that features prominently in the history of Islam as well as several pre-Islamic Semitic civilizations, al-‘Ulā was a market city on the historic incense route that linked India and the Persian Gulf to the Levant and Europe.

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