Rome2rio Blog

#ux

Discover how to get anywhere...

Rome2rio searches any city, town or address across the globe with thousands of routes to easily get you from A to B.

How a single hover effect reduced our bounce rate by 8.4%

Bounce rate is one of the most difficult metrics to move. However, we recently completed an experiment that reduced our bounce rate by 8.4%. The experiment came about after a really passionate team meeting about the future of our landing…

Posted June 20, 2017 Read more ›

Introducing transit colours and names on Rome2rio and why it matters

Colour does not add a pleasant quality to design – it reinforces it. – Pierre Bonnard The team at Rome2rio have spent the past seven years building a product that helps you when travelling large distances; from Rome to Rio…

Posted December 7, 2016 Read more ›

How changing one word increased our flight booking conversions by 30%

It was a warm night in March and I was going over my research for the unified booking experiment to prepare a presentation for the Rome2rio team the next day. The results had been really great, and I was in a…

Posted September 5, 2016 Read more ›

Revamping our flight booking user experience

How we used experimentation principles to revamp the flight booking process on Rome2rio.

Posted August 17, 2016 Read more ›

A unified booking experience

After months of development and experimentation, we’re proud to release a new and improved user experience for searching for train, bus and flight bookings on Rome2rio. We’re calling it Unified Bookings. It’s a part of our goal to make the…

Posted June 3, 2016 Read more ›

Print search results feature launched today

For some time now, our users have been asking for the ability to print their journey plans. We’re now pleased to announce the Print view feature that displays your Rome2rio search result in a simple, ready-to-print format. Simply click the new Print view button at the…

Posted September 16, 2014 Read more ›

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