Rome2rio Adds Sights & Activities And How To Get To Them

attractions
Published August 25, 2014

Rome2rio is described by many of our users as a trip planner – an essential tool for early, high-level crafting of the itinerary for your trip. When we thinking about trip planning, we think of three key elements:

  1. Where to go and how do I get there? (transport)
  2. What can and see and do once I’m there? (sights and activities)
  3. Where am I going to stay? (accommodation)

Our focus at Rome2rio is providing a comprehensive solution to (1). We’ve continued to develop and improve our hotel search experience, which helps when planning (3). However, we felt we really needed to add sights and activities (2) to Rome2rio in order to offer a complete trip planning experience to our users.

We’re excited to launch our new sights & activities feature today. You’ll now see a new button labeled Things to do? below search results on the left. Click it to view attractions in and around your search destination.

Rome2rio's new attractions feature
Rome2rio’s new attractions feature

Attractions and colour coded with a range of categories including amusement parks, museums, parks, lighthouses, churches, dams, aquariums, sculptures, theaters, memorials and waterfalls.

Hover over an attraction to view the details including a photo, description, and directions to the attraction from your current search destination.

attraction-hover

Developing the attractions feature has been challenging, especially given the absence of an existing global, curated, comprehensive and accurate source of sights and activities. Viator’s repository is high quality, however their focus is solely on paid tours and activities, and not the free attractions which we also require. TripAdvisor’s Things to do pages are perhaps the most comprehensive offering on the web, however the content is largely user generated we found occasional inaccuracies in the location data. Lonely Planet also owns an excellent attractions repository based on their book content, but they are not focused on licensing the data to third parties, so that wasn’t an option.

Ultimately we chose to develop our own repository based on publicly available Wikipedia and Flickr data. We are utilizing our ever-diligent content team to review and refine the repository, and have developed in-house tools for the required tasks.

Internal quality control and review tool used by the Rome2rio content team
Internal quality control and review tool used by the Rome2rio content team

No doubt the feature will improve with time. We plan to integrate Viator’s bookable tours and activities in the near future, and we may explore adding Tripadvisor review scores. User feedback will be critical for identifying quality issues and missing attractions. In the meantime, this new addition to Rome2rio certainly enhances the overall value of the site, and we hope you enjoy it as much as we do.

Written by
Co-founder & CEO
Rome2rio, based in Melbourne, Australia, is organising the world’s transport information. We offer a multi-modal, door-to-door travel search engine that returns itineraries for air, train, coach, ferry, mass transit and driving options to and from any location. Discover the possibilities at rome2rio.com
  • Great new feature! I see how clicking on any of these icons takes you to Wikipedia but what if there are bookable tours for people that want to buy tickets. Are you going to have a Buy Now button or something similar like you do for hotels once you integrate with Viator? I would like to be able to just put in my Viator affiliate id in your backend and send people to Viator through those links. I’m assuming since you will be using their feed that you will be using deep linking to their page for booking.

  • retizu

    Great addition indeed! Do you have any plans to expose this information thru the API?